Profit2Cash Podcast Introduction

Profit2Cash Podcast Introduction

For the very first podcast episode I started by sharing an introduction of myself and the passion for why I do what I do. 

Why, well as you are on this journey with me, I thought it would be nice for you to know a little bit about the person behind the business, me…

What makes me tick and why I am so excited to finally have launched my podcast, Profit2Cash.

Ok, here goes…

My name is Phoebe Dray and I’m a qualified, certified practising accountant registered here in Australia. 

I’m actually an award-winning accountant!

In 2009, I won the CPA award for business strategy and leadership, kind of a big deal to me at the time. 

I came first in Queensland, and then, an even bigger surprise I came first in Australia!

This award serves as a token of my passion and love for business strategy and leadership. 

And that’s why I wanted to start this podcast, to share my passions with you all about business and creating the success you desire.  

So here’s my first episode of the Profit2Cash podcast,

Introduction to Profit 2 Cash!


In this podcast episode I share:

  • How & why I started my business, Profit2Cash;
  • How my journey began, working for my father in his accounting practice, MGA Accountants, while studying at University; and
  • The major business “hiccup” which changed the trajectory of my life, leading me to the business I have created today.

Listen in to find out what the major hiccup was and how I turned it around to create the business of my dreams.


If you’re looking to improve your cashflow, know where your profit is going, and understand your business finances then this is the place you wanna be!

With Profit2Cash it is my mission to shine a light on your business Profit & Cash Flow, however it is much more than that. It is also my mission to help you create a business that you are passionate about and lights you up

If you love my podcast, please leave a review and share it with your Biz besties.


71. Profit Lever Six – Boom your Gross Profit Margin Profit 2 Cash

On today’s podcast episode we are deep diving into Profit Lever number 6, the Gross Profit Margin!The Gross profit margin is a key metric for measuring a business's profitability, representing the percentage of revenue that remains after subtracting the cost of goods sold. Here are some effective strategies to increase a business's gross profit margin:1.      Increase Prices: One of the most straightforward ways to increase gross profit margin is to increase prices. However, this should be done carefully, taking into account market conditions and the impact on customer demand. Increasing prices too much or too quickly can lead to decreased sales and customer dissatisfaction.2.      Reduce Cost of Goods Sold: Reducing the cost of goods sold can help increase gross profit margin. This can be achieved through various strategies, such as negotiating better prices with suppliers, sourcing materials or products from cheaper suppliers, or improving operational efficiency to reduce waste and other costs.3.      Optimize Product Mix: Analysing the profitability of different products or services offered and optimizing the product mix can help increase gross profit margin. This may involve focusing on higher-margin products or services, discontinuing low-margin offerings, or introducing new products or services that have higher profit margins.4.      Improve Inventory Management: Managing inventory more efficiently can help reduce costs and increase gross profit margin. This may involve implementing inventory management software, using just-in-time inventory systems, or reducing the amount of inventory held to minimize storage and holding costs.5.   Increase Sales Volume: Increasing sales volume can help increase gross profit margin, but this should be done without sacrificing profitability. This may involve increasing marketing and advertising efforts, expanding into new markets or product lines, or offering promotions or discounts to incentivize customer purchases.6.      Implement Cost Controls: Implementing cost controls can help minimize expenses and increase gross profit margin. This may involve implementing budgeting and forecasting processes, negotiating better payment terms with suppliers, or reducing overhead expenses such as rent or utilities.Overall, increasing gross profit margin requires a strategic approach that balances pricing, cost reduction, inventory management, and sales volume to achieve sustainable profitability.What is that one idea?Send me an email and let me know as I really want to be your biggest supporter in growing your profit this year. Don't forget to grab your F*R*E*E Profit Levers Calculator, asimple tool to show you the powerful impact focusing on each of the 8 Profitlevers can have your your business. You can download the "8 Profit Levers" tool HERE!If you have loved today's episode, please share with yourfriends, write a review and subscribe. 😊Let's connect online:Facebook Group: https://www.facebook.com/groups/bizmasterysecrets Facebook: https://www.facebook.com/phoebo.greeningInstagram: https://www.instagram.com/phoebe_dray/LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/Website: https://phoebedray.com/F*R*E*E* Tools: https://phoebedray.com/resources/
  1. 71. Profit Lever Six – Boom your Gross Profit Margin
  2. 70. 4 steps to Create repeat, loyal customers!
  3. 69. BOOM your profit by maximising Customer Spend
  4. 68. 5 steps to Convert Prospects into Customers
  5. 67. Expert Strategies to turn Foot Traffic into Prospects!

Phoebe Dray

Hi, I’m Phoebe. and I love business! As a sought-after qualified accountant, I come from a place of experience, with over 15 years of running my own accountancy firm, MGA Accountants, I scaled the business to double the size before successfully selling in 2015. Now I am focusing on what I love, helping Professional and Trade service business owners step up from being the Technician to the true CEO of their business, to create more profit and time freedom to live the life of their dreams.

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